We understand that, as an entrepreneur, you are busy establishing your business, and marketing may be low on your list of priorities. But there’s one essential step you must take before you do anything else: Your company needs a logo.

Once your company has a name, the logo helps you establish your identity through the following:

• It helps people identify and remember your company
• It conveys professionalism
• It gives your business a personality
• It helps you build trust

Your logo saves you time and money by giving you a head start in marketing your business.

But the opposite is also true: having multiple logs, or no logo at all, requires you to spend more money promoting several different companies, or more time constantly establishing your brand.

Use and create a single logo that will identify your company on all of your equipment, documents and marketing materials.

When designing your logo, or hiring a graphics professional to do so, it helps to keep these guidelines in mind:

• Your logo should be simple, so it’s easier to print and to understand
• The colors in your logo should be solid and should contrast well
• Your logo should be created digitally, so it can be re-sized for use on any medium from a business card to a billboard
• Your logo should not be excessively large, small, wide or tall

Keep in mind that your logo will become the centerpiece of your identity. Once your logo is finalized, you can concentrate on other pieces of your marketing puzzle, such as brochures, signs, your web site and design standards for documents and other visual communications.

Charles Curle Design offers graphic design services – including logo design – when you need to take that first step before developing a web site. Call us today at 678-648-9663 to find out more.