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SMS Marketing Cost Per Customer
When looking at the cost of SMS marketing, you need to see what the redeeming customer will cost you. To figure this out, multiply the number of subscribers by the number of texts sent.
If you have 500 customers and send 1 text per week, that is 2,000 texts sent per month.
What is a redeeming customer? A redeeming customer is someone that comes into your business to redeem the promotion you sent via text message. Well how the heck do you as a business owner calculate the cost per redeeming customer? It’s actually pretty easy.
In the formula below, use the following variables to calculate your cost per redeeming customer.
Cost per message/Redemption rate = Cost per redeeming customer
Cost per Message: If you look at the pricing plans at Charles Curle Design, you will see the per message cost is around $0.05
SMS Redemption Rate: This is relatively easy to calculate. To do this, divide the amount of customers that come into the store to redeem your text message promotion by the amount of subscribers you sent the text message promotion to.
Let’s say that you are experiencing up to a 20% SMS redemption rate on your SMS campaign. That means the cost per redeeming customer for you is a mere twenty five cents. Doesn’t that sound better than $149 a month?
No matter your specific business model, Mobile marketing is the path to greater profits. The challenge comes down to two distinct parts; How do we build a database of prospects and existing customers? When we have the growing database available, how can we convert that into increased earnings?
Charles Curle Design works together with principals to develop interactive programs to collect mobile subscribers. These strategies are what set us apart from other mobile marketing agencies as we do more than simply provide technology. As soon as we truly understand your business model, we provide you the database building strategies that are essential to generate a Return-on-Investment that any business needs in a mobile marketing solution. Our staff works together with yours to create all strategies from; point-of-sale, mixing with traditional media, web-site acquisition, and even written disclaimers.
The final and most significant piece is setting up the frequency, timeliness, and design of the mobile promotions to create awareness and transactions. We will work with you to produce and deploy strategies that will provide transactions online, in-store, or even on the mobile site. Even more, we assist companies to increase followers to your social networks (Facebook, Twitter), increase your email databases, or even branding components needed to produce earnings. The next step is to see how those strategies fit inside your model.
Call Today, 678-648-9663, to set up a consolation to see how we can increase your businesses revenues.
Text (SMS) Message Marketing is the fastest growing media channel today!
Some facts you need to know:
There are 3 billion cell phones, the most widely used technology on earth. (IAB Research)
258.9 million cellular lines exist in the U.S. (Nielsen Mobile)
92% of adults in the U.S. have a cellular line. (Nielsen Mobile)
96% of cellular lines in the U.S. are capable of receiving SMS. (Nielsen Mobile)
Do your customers see your advertising?
Mobile marketing produces over 6.5 times the ROI compared with other marketing mediums.
Comparison of marketing read-rates:
Email Campaigns: 5%
Direct Mail: 1.5%
Print Advertising: .25%
Mobile Marketing: 97%
Because these SMS alerts, coupons, reminders, etc are all read within minutes of the proposed delivery time, the call-to-action rates are better than any other type of marketing effort. Charles Curle Design sees call-to-action rates with many leading brands above 9%. The simple math equation for this:
Number of Opt-Ins X 9% Redemption X Average Ticket $ = ROI
How much of a return on a database of THOUSANDS?
Many industry insiders claim that a basic mobile campaign can be launched for much less than an online, print or television campaign, and typically delivers a better ROI.
Researchers agree that the average ROI is typically $10 for every $1 spent. (ABI Research)
Time and time again mobile provides the highest response rate.
User response to a mobile ad is often 10 times higher than that of PC. (Quantcast Data)
70% of recipients react to SMS marketing messages, compared to 20% for email. (DMA Research)
15% to 30% of users respond to (redeem) mobile ads, compared to 5% for email. (DMA Research)
Helps build brand loyalty, ultimately increasing spend among your consumers.
15% admit to increasing what they spent toward a specific brand based on mobile marketing raising product awareness. (eMarketer)
33% of Americans acknowledged using a mobile coupon received via mobile marketing in the month of October, 2009. (eMarketer)
Provides an opportunity for segmentation, which promotes a highly profitable targeted experience in the future.
Multiple keywords best serve segmentation purposes.
Provides a (near) perfect unique identifier, a mobile phone number.
33% of email addresses change on a yearly basis, but with number portability, people are ditching their home phones and keeping their cell phones for life.
20% of Americans no longer have a home phone (land line).
Soon, digital footprints will prove to be much more relevant to a mobile marketer’s success than age, marital status, address, etc. The digital footprint is the real activity we do, and it’s personal.