5 Tips for Driving Traffic to Your Website with Social Media
1. Build a Blog
Install WordPress on your web server instead of using the blog hosted on wordpress.com WordPress is free and it is built for fast indexing by the search engines.
Set up an RSS feed to enable visitors to sign-up for notification of future blog topics. At the end of each post you should ask users to subscribe to the feed.
2. Create High Quality Relevant Content
High Quality Relevant Content is content that your target audience is going to use to find you on the search engines. You want the copy to be interesting, and engaging to the users.
3. Research Social Media That Is Relevant For You
This will be social media that attracts the type of audience that are likely to be interested in your blog topics. The best way to research this is to look at each social media site and see if there is an interest category or group that deals with the type of service or products that you are selling. The most common social media sites are MySpace, Facebook, LinkedIn, Digg, YouTube, stumbleupon, and Twitter.
Open an account with many of these sites and build your profile.
Here are some tips on profile creation:
- Use your real name and not an alias as it will increase your credibility
- Upload your photo – use a real photo and not an Avatar type illustration
- If the network uses a short description that is displayed with your photo on every blog comment you make then be sure to craft this carefully
- If possible, link your profile to display your latest blog posts.
4. Post Discussion Topics To The Social Media Sites With A Link Back To Your Blog
You should post a number of questions that relate to your blog article and ask for opinions. Give a link to your blog article that gives your views and ask for comments.
5. Use Google Analytics To Track Traffic From Each Referring Site
This will tell you about visitor volumes to your blog. Look for traffic from sites that you have not posted to as these secondary links will be due to content syndication by readers of your original post. If you can generate enough of these secondary links you will see an increase in your rankings by the search engines.
